Offering discounts is a powerful tool for attracting and retaining customers. However, sometimes you may want to target specific customer groups with tailored discounts, such as those who click on a link in an email campaign. This knowledgebase article will guide you through the process of setting up discounts for certain customer groups using your e-commerce platform.

Step 1: Creating Customer Groups:   Navigate to the Customer Groups section in your e-commerce admin panel. (Customers --> Customer Groups)

Step 2: Generating the Special URL:  Above the 'min order amount' field for creating a customer group, you will find a unique URL. It will resemble something like: cart.php?m=force_pricing_group&token=44deef83a53b60afbd4ef9743982932a

This URL is crucial as it allows you to force customers who access your website using this URL to be part of the specified customer group for a single session.

Step 4: Implementing the Discount:  Say you're planning to set up an email campaign with a special discount. You can utilize this feature by including the unique URL in the email. When customers click on this link, they will be temporarily added to the designated customer group, thus becoming eligible for the associated discount.

Setting discounts for specific customer groups adds a layer of personalization to your marketing efforts, increasing engagement and conversion rates. By leveraging the special URL feature in your e-commerce platform, you can seamlessly target and reward customers based on their behavior or demographics, ultimately driving sales and fostering customer loyalty.

By following the steps outlined in this guide, you can effectively implement targeted discount strategies and maximize the impact of your marketing campaigns.