Modified on: Fri, Feb 17, 2023 at 10:13 AM
We've made a listing of SEO features to help you manage data, and drive more traffic to your website.
Google Analytics - monitors and reports website traffic.
Google Product Feeds - Dynamically pulls all product data and attributes into the search engine (other feeds are available)
Canonical URL - A link that prevent duplicate content issues in SEO, and provides a 'preferred' link to the page.
Dedicated SSL - An SSL that allows you to show https://yourdomain.com across the entire website, and removes the CoreCommerce branding
Meta Information - provides all data relating to your products and content. This setting will be the same on all content , product, and category pages.
Keyword Planner - Google's own Keyword Planner was built for folks who buy Google ads, but it still delivers a ton of information useful for SEO keyword planning. It uses Google's own data and has useful functions like country filtering. Be careful with metrics like competition (this is meant for paid placements) and volume — which is known to be confusing.
Google My Business - #1 must have tool for local SEO It allows you to claim your business, manage listing information, and respond to reviews — among other things. Claiming your business profile forms the foundation of most other local SEO activities, so it's an essential step.
Other important marketing tools
Bing Webmaster Tools - provides a full suite of website and search analytics. Especially useful are keyword reports, keyword research, and crawling data.
Data Studio - Allows you to merge data from different sources (example: Search Console -> Google Analytics)
Search Console - Allows webmasters to check indexing status and optimize visibility of their websites through search engines.
Disavow Tool - Google makes the Disavow Tool hard to find because most site owners usually don't need to use it. But when you do, it can be useful for getting penalties removed and some SEOs swear by it for fighting off negative SEO. If you choose to use this tool, be careful and check with this guide on disavowing the right links.
Backlink Checker - A free backlink checker from ahrefs. Free tool allows up to 100 links, handy for those doing SEO on a budget.
Local Search Results Checker - Local ranking tool so you can easily view important SEO data in your area.
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